My recommendation for your niche (“AI tools for non-technical creators”) Given you are focusing on non-technical creators and you want something manageable + monetisable with AdSense, here is my suggested platform choice: Go with Blogger (free) initially: It’s very easy to set up (low technical barrier). It supports AdSense integration directly. You can start with a free blog, then later map a custom domain if you wish. Since your niche is content-centric (blog about tools), you can focus on content rather than technical site setup. Alternatively , if you think you’ll scale and want full control: Use WordPress.org (self-hosted) with a reliable hosting provider. This gives you more flexibility (themes, plugins, SEO features) as your blog grows. It requires slightly more technical work (installing WordPress, maintaining updates, hosting costs) but pays off if you’re serious about monetisation and growth.